I am an author–designer working between visual storytelling and structured design systems. My work ranges from data interfaces and brand identities to illustrated narratives and independent publications. I believe design is both a way to organize information and a way to express ideas.我是一名视觉叙事设计师，在视觉叙事与结构化设计之间进行创作。我的实践涵盖数据界面、品牌视觉系统、插画叙事以及独立出版项目。在我看来，设计既是一种组织信息的方法，也是一种表达思想的语言。
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Category 01
Systems & Interfaces
3 projects3 个项目
This section presents my work in interface design and digital systems. These projects focus on information clarity, interaction structure, and data communication. I approach interface design not only as visual arrangement, but as a process of shaping how information is understood.这一部分展示我的界面设计与数字系统相关项目。这些项目关注信息的清晰表达、交互结构以及数据沟通方式。对我来说，界面设计不仅是视觉布局，更是一种组织信息与建立理解路径的过程。
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Seabox Data Platform东方金信数据平台
Corporate Data Platform Website企业数据平台网站设计
Web Design网站设计Data Visualization数据可视化Research & Strategy调研与策略
This section includes branding, visual identity systems, and graphic design projects. These works explore how visual language can communicate ideas clearly while maintaining a distinctive aesthetic character.这一部分包括品牌视觉系统、平面设计以及视觉语言相关项目。这些作品探索视觉设计如何在清晰传达信息的同时保持独特的审美表达。
Personal projects allow me to explore ideas that extend beyond commercial design. Through illustration, zines, and visual research, I reflect on identity, memory, and everyday life.个人项目是我探索设计之外思想的重要方式。通过插画、独立出版与视觉研究，我尝试讨论身份、记忆以及日常生活中的情感经验。
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Still BecomingStill Becoming
A Zine on Identity and Emotional Uncertainty关于身份与成长不确定性的视觉出版物
Zine爱好者杂志Visual Research视觉研究Interview采访
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Beijing Illustration Series北京插画系列
Urban Visual Journal城市视觉日记
Illustration插画Visual Journal视觉日记Urban Culture城市文化
Yihui Zhu朱艺卉
Author Designer视觉叙事设计师
About关于我
Hi, I'm Yihui.你好，我是艺卉。
I graduated from the Academy of Fine Arts and have several years of experience in design, including corporate branding, website design, and data product interfaces.我毕业于鲁迅美术学院，拥有多年的设计经验，曾参与企业品牌系统、网站设计以及数据产品界面等项目。
My practice moves between structured design work and independent visual storytelling.我的实践在系统化设计与个人视觉叙事之间展开。
Alongside commercial projects, I continue to develop personal work through illustration and publishing.在商业设计之外，我也持续进行插画与出版创作。
I enjoy design that balances clarity with playfulness.我喜欢在清晰结构与自由表达之间寻找平衡，让设计既精致又带有一点有趣的气质。
Contact
Let’s make something together.
I am available for freelance collaborations in:目前我提供以下方向的自由职业合作：
Brand identity品牌视觉设计
Website design网站设计
Interface design界面设计
Illustration插画创作
Currently working remotely and open to international projects.我可以远程参与异地项目合作。
Working as a freelance designer and illustrator, developing projects across interface design, branding systems, and visual storytelling.作为自由设计师和插画师，从事界面设计、品牌体系及视觉叙事等领域的项目开发。
2019 — 2024
Beijing Eastern Jin Technology北京东方金信科技
Designed and launched a corporate website by analysing user needs, optimising user flows, and translating company’s purposes into coherent service experiences, increasing website visitors. Led design processes for digital platforms, data storytelling dashboards within technical and business constraints.通过分析用户需求、优化用户流程，并将公司宗旨转化为连贯的服务体验，设计并上线了企业官网，有效提升了网站访问量。在技术和业务限制条件下，主导了数字平台及数据叙事仪表盘的设计流程。
